Privacy policy

Animali in Vendita (hereinafter “we”, “us”, “our”) is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://animalinvendita.com or purchase animals through our platform. We comply with the EU General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) and the Italian Data Protection Code (D.lgs. 196/2003 as amended).

1. Data controller and contact

Data controller: Animali in Vendita, with registered office in Switzerland (c/o legal address: Via Giacomo Leopardi 22, 6900 Lugano, Switzerland) and EU representative for GDPR purposes: Animali in Vendita EU, Piazza della Repubblica 12, 20124 Milano, Italy.
Email: privacy@animalinvendita.com
Data Protection Officer (DPO): dpo@animalinvendita.com

2. Personal data we collect

We collect the following categories of personal data:

• Identity and contact data: name, surname, billing address, delivery address, email address, telephone number.
• Transaction data: purchase history, animal details (breed, microchip number), price, payment method (we do NOT store full credit card numbers; they are processed by Stripe/PayPal).
• Technical data: IP address, browser type, device identifiers, pages visited, time spent on site, referral source (via cookies and analytics).
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• Breeder/vendor data: if you sign up as a breeder, we collect license numbers, facility information, veterinary records, bank account details for payouts, and documentary proof of compliance with CITES and animal welfare laws.
• Communication data: any correspondence you send us via email, contact forms, chat, or social media.

3. How we use your data

We process your personal data only for lawful purposes, specifically:

• To process and deliver your orders, including sending pre‑purchase contracts, veterinary certificates, shipping details, and after‑sales support. (Legal basis: performance of a contract).
• To manage breeder accounts, verify their credentials, and issue payments. (Legal basis: performance of a contract and legal obligation).
• To comply with legal obligations (e.g., CITES reporting, tax invoicing, veterinary notification). (Legal basis: legal obligation).
• To improve our website and services, analyse usage trends, and prevent fraud. (Legal basis: legitimate interest).
• To send you marketing communications only if you have given explicit consent (e.g., newsletters, special offers). You can withdraw consent at any time.

4. Legal basis for processing (GDPR)

• Art. 6(1)(b) – performance of a contract: processing necessary to fulfill your purchase of an animal, including shipping and warranty.
• Art. 6(1)(c) – compliance with a legal obligation: e.g., tax laws, CITES regulations, animal health certificates.
• Art. 6(1)(f) – legitimate interests: fraud prevention, IT security, direct marketing for similar products (where permitted by law).
• Art. 6(1)(a) – consent: for newsletters, targeted advertising, and cookie preferences (except strictly necessary cookies).

5. Sharing your data

We do not sell or rent your personal data. We may share your data with:

• Shipping partners (e.g., IATA‑certified couriers) to deliver your animal. They receive only name, address, and phone number.
• Veterinary clinics or laboratories when genetic testing or health certificates are required (only with your consent).
• Payment processors (Stripe, PayPal) – they are independent data controllers and have their own privacy policies.
• Authorities (customs, CITES, veterinary agencies) when required by law.
• IT service providers (hosting, cloud storage, analytics) who act as processors under written agreements and are bound by confidentiality.

All transfers of data to third countries (outside the EU) are safeguarded by standard contractual clauses or adequacy decisions (e.g., Switzerland).

6. Data retention

We keep your data for as long as necessary to fulfil the purposes for which it was collected:

• Customer account and transaction data: 10 years (to comply with tax and consumer warranty laws).
• Breeder data: 5 years after the last activity on the platform.
• Marketing consents: until you withdraw consent or 2 years of inactivity.
• Cookies and analytics: up to 26 months.

7. Your rights (GDPR articles 15-22)

You have the following rights:

• Right of access: obtain a copy of your personal data.
• Right to rectification: correct inaccurate or incomplete data.
• Right to erasure (“right to be forgotten”): request deletion of your data when no longer necessary or when you withdraw consent.
• Right to restriction of processing: limit how we use your data while we verify a claim.
• Right to data portability: receive your data in a structured, machine‑readable format.
• Right to object: object to processing based on legitimate interests (e.g., direct marketing).
• Right to lodge a complaint: with your local supervisory authority (e.g., Italian Garante per la protezione dei dati personali).

To exercise any of these rights, contact us at privacy@animalinvendita.com. We respond within one month.

8. Cookies and tracking technologies

We use strictly necessary cookies (functional), analytical cookies (Google Analytics anonymised), and marketing cookies (Facebook Pixel, Google Ads) only after obtaining your consent via the cookie banner. You can change your cookie preferences at any time in your browser settings. Disabling essential cookies may affect site functionality (e.g., cart, checkout).

9. Data security

We implement appropriate technical and organisational measures: SSL/TLS encryption, firewalls, access controls, regular security audits, and employee training. However, no internet transmission is 100% secure. You are responsible for keeping your login credentials confidential.

10. Children’s privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us to delete it.

11. Changes to this privacy policy

We may update this policy from time to time. The latest version will always be posted on this page with the “last updated” date. Significant changes will be notified via email or a notice on our website.